How Rebecca went from zero to 4 clients within weeks of niching down on social media!
In today’s episode, Guest Host Marissa is speaking with Rebecca (Becca) King. Becca King is a registered dietician nutritionist from Charlotte, North Carolina. Becca King started her career working at an outpatient weight loss clinic, where she saw firsthand how dieting did not work and left her patients with a poor relationship with food. After getting laid off due to the pandemic, Becca took it as a sign to start her virtual private practice. Now Becca helps young women like herself who have ADHD and struggle with binge eating, chronic dieting, and body image issues find food freedom, and improve their self esteem. She's passionate about using the principles of intuitive eating and a weight inclusive approach to nutrition. In her free time, Becca loves taking Lola, her rescue pup, on long walks, and can't wait to see live music again.
“I'm extremely motivated because I don't want to go back to working for anyone else. I love being my own boss. I think it works really well because I have ADHD. I'm so motivated because I don't want to go back to where I was because I didn't like that space at all. And this is way better for me. And I feel like I can make a bigger difference this way. So that part's just really motivating for me.” - Rebecca King
In today’s episode…
- When Becca got clear about her ideal client, she quickly found success!
- How her social media content has evolved as she’s niched down
- How Becca stays motivated as a Dietitian Boss: Hint: she loved being her own boss!
Guest Resources:
Free Resources from Libby
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