Shifting Your Focus from Vanity Metrics to Targeted Interactions on Social Media with Bec Norris
Are you getting likes and follows but struggling to build your client list? It might be time to revisit your mindset around social media!
In today’s episode, Lauren is talking with Bec Norris. Bec is an Australian dietician working with women from across the globe to help them ditch diets and lose weight sustainably. With a background in health coaching and a love for easy throw together recipes, Bec shows women exactly what and how they need to eat to prevent late night snacking, manage cravings, and eat the right portion for them so they lose weight and keep it off. With the approach that food is so much more than nutrients, Bec works with her clients to add color to their diet, understand why we overeat, manage emotional eating, and learn healthy cues to set them up for long term success.
“Metrics on social media go up and down and sometimes that can be a little bit frustrating because you're recreating a post from last week that did really well, but it didn't do well this week. And you're like, "Oh, I just want the magic." You just want the magic number. But in fact, it's like a combination of all these different things that is actually going to get results long term. And one of those things is staying consistent and reviewing and reflecting on what is actually happening week by week.” - Bec Norris
In today’s episode…
- Stop making posts for yourself, make them for your ideal client
- Mixing strategy to retain followers and increase engagement
- Set clear intentions with your social media strategy
- The importance of calls to action on every post
- Don’t be afraid to pivot more than once
Guest Resources:
Connect with Bec on Instagram https://www.instagram.com/nutrition.plantbased/
Add her website: bit.ly/loseweightwithbec
Free Resources from Libby
Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching program!
