[00:00:00] If you're looking to grow your business as a registered dietitian, you've come to the right place. If you're not sure what to do or what steps to take next so that you can create flexibility and freedom in your life, then you're going to learn a lot from tuning into our podcast here at Dietitian Boss.
[00:00:17] I'm Libby Rothschild, the founder of Dietitian Boss, a [00:00:20] fellow registered dietitian and business owner. And in our podcast, I share the highs and the lows, and I talk all about how to grow your business. Get it started and I interview our clients to date. We've had over 200 interviews from clients who share their journey on our podcast.
[00:00:36] Dietitian boss.
[00:00:37] libby: If you're feeling stuck trying to up [00:00:40] level your dietitian private practice, you're not alone. I'll show you five powerful tools that will help you streamline your finances, boost your marketing and strengthen client relationship. So you can grow faster without burnout. So let's get started.
[00:00:54] libby: When you're looking beyond the basics, you're going to need to learn how to manage your finances. Ramp up your marketing [00:01:00] and deliver professional time saving solutions. If you're looking for even more in depth feedback, stay tuned. And I'll share a little bit more about our month to month membership called the library found on dietitianboss.
[00:01:11] libby: com. The first tool, the essential tool you need to manage your finances is online QuickBooks. Now QuickBooks is a financial management tool that keeps your [00:01:20] income expenses and invoicing in one place. As your practice grows, you'll find that spreadsheets can get messy fast, but they're a great way to get started.
[00:01:29] libby: And if you use Google sheets, that's actually HIPAA compliant in your Google workspace. So when you outgrow Google spreadsheets, you're going to need a more advanced software [00:01:40] dedicated to helping you manage your finances that you can generate reports for your. Tax person, even if you're doing it yourself, you're going to need to have statements, profit and loss statements that you can save and have for your taxes.
[00:01:51] libby: Now, QuickBook automates billing, tracks payments, and even categorizes expenses for easy tax prep. So as a tip, I want you to set up automatic bank [00:02:00] feeds so every transaction syncs directly. And this is going to help give you a real time snapshot of how much revenue you're bringing in. So no more. end of month chaos, right?
[00:02:10] libby: So when you have your banking back end set up, reconciling at the end of the month and generating reports becomes a no brainer in your business. The next tool includes an [00:02:20] email marketing platform, email marketing platforms like MailChimp or Kit, formerly known as ConvertKit are going to be a game changer in your business.
[00:02:28] libby: So now social media is great and you know, we're big fans of social media, but email is where deeper relationships form. You can send weekly tips. Newsletter updates or promotions to nurture clients [00:02:40] beyond their sessions. So as an action step, I want you to create a welcome sequence for new subscribers.
[00:02:45] libby: That way, when they learn about your services and see your credentials, they feel supported automatically. Now, if you're not sure how to create an email sequence or what that looks like, we actually have templates. that you can use and customize available in [00:03:00] the library for you. Now we help you customize these templates.
[00:03:03] libby: So if you join at dietitianboss. com, we will give you access to these templates that you can start using in your business today. The next tool is Canva, one of my personal favorites. Canva is your design secret weapon from social media graphics to client handouts and presentations. Canva's ready made templates.
[00:03:19] libby: Let [00:03:20] you create professional looking material. In minutes. So you can save your brand colors and fonts in Canva's brand kit. So every piece of content looks consistent and that can help boost your brand recognition. Now, of course, you can sign up for the free account, but the paid version of Canva does have AI integrated as well as you can save your brand kit, which is [00:03:40] a huge time saver when you're trying to make sure that templates from education to social media graphics are all synchronized in terms of color and font that will help with your brand recognition.
[00:03:51] libby: Even if you make changes over time, like swapping out one of your colors, the next tool would be an AI content generator. So I like chat [00:04:00] GBT. Of course, there's a ton of other AI tools you can use, but chat GPT is free. And currently it's. The most popular tool and in this version you can use free as well.
[00:04:10] libby: Now I use paid because I'm a power user and I use chat GPT every day and I upload large files. So there's a lot of data that chat GPT has to sort through for me. So I do pay [00:04:20] a monthly fee, which is absolutely worth it. But if you haven't gotten started, start with a free account. And then see if you need to pay for the version that will give you more features.
[00:04:28] libby: So whether you're brainstorming social media captions, drafting blog posts, or even rephrasing complex medical jargon for clients, AI and Chat GPT will save you hours of creative [00:04:40] energy. So if you type in lunch ideas for working professionals, which is pretty general, or lunch ideas for a client with renal failure, you're going to get a quick list.
[00:04:50] libby: To adapt into engaging posts or newsletters or even client education. But just remember to fact check and add your dietician expertise because AI is a starting point, not a [00:05:00] final source, right? So anytime you use AI, you have to double check it before you're going to reiterate that information to a client or use any of that material in your marketing.
[00:05:07] libby: You have to make sure that you approve of what AI has generated. So what we've done is we use AI to help us repurpose our content. So for example, we'll take our podcast content and then we'll repurpose. that into summaries for our email [00:05:20] marketing content, and even for carousels and content on Instagram.
[00:05:23] libby: So not only does it save us time, but it creates that continuity across our brands. So whether you're subscribed to our weekly emails, or you listen to our podcast, or you're going to check us out on Instagram, you will find content about what's current. For example, an interview that we've just published across different channels.
[00:05:39] libby: Slightly different [00:05:40] way. And it's a great way for us to keep you informed and updated with what's going on in our community, as well as save us time and energy, right? Because at the end of the day, we want to prevent burnout as healthcare professionals. There's so many great use cases for chat GPT and AI in general.
[00:05:54] libby: So if you're interested, comment below and I'll make more videos on that particular topic. It happens to be one of my [00:06:00] favorites. The next tool includes meal planning software. So you might be thinking, Oh, I don't need this. This is an essential for me to grow my business, but hear me out. Meal planning is absolutely highly requested from your patients and clientele, and it's good to understand how to use these tools, even if you don't use them with every single person you interact with.
[00:06:18] libby: Meal planning software like That [00:06:20] Clean Life or EatLove Pro are very helpful when it comes to creating personalized meal plans. And of course, there's many options that you can create in terms of how you're going to support your clients. with their nutritional needs. So creating individual meal plans can be time consuming, but these tools can help you generate recipes and grocery lists and even meal plans that are [00:06:40] partial.
[00:06:40] libby: So if somebody is not ready for a full week, you can create a partial meal plan for just a few days out of the week to give them some recipes and encouragement. So clients love clear guidance that meal plans can give them. And you can focus on providing expert level advice instead of manually typing every recipe.
[00:06:56] libby: So as an action step, I want you to customize a template for your top three client [00:07:00] needs. For example, postpartum nutrition, plant based diets, or sports performance. And once you have this template, you can further customize that topic depending on your client's needs. And it's going to take a little bit of time for you to recognize some patterns of what people are asking you.
[00:07:14] libby: There's a lot of crafty ways to use meal planning and what you're selling and how you're delivering excellent results for your [00:07:20] clients. So if you're interested in learning more about meal planning, comment below, and I'll consider making a video based on what you want to see. So there you have it.
[00:07:27] libby: QuickBooks for finances, an email marketing platform for client communication, Canva for stunning on brand graphics, AI for rapid content ideas, including education for your clients, and finally meal [00:07:40] planning software for. polished plans for your clients. Which tool will you set up first? Let me know in the comments below.
[00:07:47] libby: If you're looking for more help integrating these tools into your practice, I invite you to join our monthly membership called The Library found at dietitianboss. com. We offer content, tools, templates, and access to me and our team [00:08:00] on a regular basis. Now, I love hosting our monthly calls where our members ask us questions and talk about what's going on and how to improve growing your business from Modifying your templates to helping you improve your email copy.
[00:08:13] libby: Looking for support to grow your dietitian business or even get started. I invite you to join the library, our [00:08:20] monthly affordable membership that shows you exactly what to do every step of the way so that you can create the business of your dreams. Not sure if it's the right time. The membership gives you an option to.
[00:08:31] libby: Go at your own pace. We have modules, a roadmap to show you exactly what to do, and monthly live calls, as well as new content that we release [00:08:40] every single month based on requests. Inside of the library, we have four stages of business. So whether you come in getting started or you want to enter the membership and grow or scale your business, we have the appropriate resources for you and our team, including myself, available to answer your questions.
[00:08:56] libby: Head on over to dietitianboss. com and check out the library [00:09:00] today. We'd love to see you there.
