Worried about how to stand out as an RD? You want to gain visibility but you aren't sure what’s missing. 

In this video, I explore the importance of branding for dietitians. Branding involves creating a unique identity for your business, encompassing elements like logo, tone of voice, messaging, and design. Basically a brand means you have a clear way of standing out so people know how you can help them. Creating a strong brand will become your superpower! 

If you are new at developing a strong brand, it's about defining the purpose of your business, while advanced practitioners focus on differentiating themselves and creating a unique presence. 

You might be surprised to learn that branding is seen as valuable not only for private practice dietitians but also for those in corporate or clinical roles and even for students. Tactical steps for building a brand include developing a web presence, utilizing meal planning software, and leveraging social...

In this episode. I delve into the realm of specializing in menopause as an online dietitian, exploring both the advantages and challenges of this niche. Menopause nutrition involves addressing the dietary needs during and after menopausal transition, emphasizing hydration, fiber, calcium, and vitamin D. 

The pros of specializing in menopause include a growing demand for this expertise due to an aging population, fostering personal connections with clients undergoing a significant life change, offering tailored solutions, and potentially receiving increased referrals from healthcare practitioners. 

I share success stories from clients of ours who specialize in menopause. I highlight the benefits and challenges of choosing this specialty including the need for continuous education to stay abreast of evolving guidelines, emotional considerations, and intense competition in this specialized niche. This week's video encourages you to build a strong online presence, stand out,...

In this video, I explore the pros and cons of specializing in weight loss as a virtual dietitian. I discuss the high demand for weight loss services, showcasing success stories from our alumni. Specialization of any niche can lead to a growing market, increased referrals, and tangible results for clients. But what if you are on the fence about weight loss? 

I address the emotional challenges related to weight loss, market saturation, changing trends, and client compliance issues. I emphasize the importance of crafting a specific message to stand out in the competitive space. Watch to gain insights into the complexities of weight loss counseling and learn how to navigate this niche in your dietitian practice.

I made a video on this topic that you can watch here:

What you will learn from watching:

• Understanding the pros and cons of specializing in weight loss as a virtual dietitian

• Exploring the high demand for weight loss services and its potential impact on business...

I specifically address dietitians entering their first year of private practice, aiming to guide you through common mistakes to avoid. 

My primary focus includes minimizing overwhelm and facilitating a smoother journey towards your dreams. I talk about setbacks and experiences that hundreds of our clients have shared with us and now I want you to avoid the same pitfalls so you can create more impact sooner. 

I made a video on this topic that you can watch here:

What you will learn from watching:

• How to avoid common mistakes in your first year as a dietitian in private practice.

• Strategies to decrease overwhelm and navigate challenges effectively.

• The importance of setting up a simple yet effective business plan.

• Ensuring compliance with legal and regulatory standards in your practice.

• The power of self-promotion and effective marketing strategies.

• Building a strong and consistent social media presence.

• Leveraging the effectiveness of email marketing for...

Scared to start? You are not alone. 

In this week's FREE video, I share insights on starting a side hustle as a dietitian with no experience. Discover tips on choosing the right side hustle, explore various revenue streams, assess your skills, and identify a profitable and enjoyable niche.

Learn how to leverage the expertise you already have and build an online business on the side (at your own pace). If you're ready to explore opportunities and avoid common mistakes, you can watch here:

What you will learn from watching:

• Identifying the right side hustle as a dietitian without experience

• Exploring alternative revenue streams and options

• Assessing your skills and leveraging them for your side hustle

• Choosing a niche to focus on and attract your target audience

• Building an online business gradually and avoiding common mistakes

• Understanding the importance of audience building for online programs

• Exploring membership, course creation, and consulting...

Dietitians usually work for larger care providers, so the idea of creating a business plan isn’t something that’s second nature for most of us. For any startup to succeed, it needs a solid strategy, and your new practice is no exception. Developing your strategy with the right elements in mind will help keep you focused on the next steps for growing your brand and expanding your client base.

Even if you’re completely new to running a business, creating your dietitian private practice business plan doesn’t have to feel overwhelming or complicated! There are numerous ways entrepreneurs can build out their businesses, and depending on your focus and interest the elements will change. Fortunately, there are a lot of basic principles that apply across the board to serve as a basic framework for success. 

We’re here to help you understand how to structure your business so you can get it right the first time around. These are the core elements you need to...

Have you dreamed about scaling your dietitian business? 

In this week video as I share the ins and outs of scaling your online dietitian business. In this week's video I delve into the secrets to help you scale such as creating efficient systems, client success, and maintaining work-life balance. 

What you will learn from watching this weeks video:

• Importance of scaling in an online dietitian business

• Prioritizing process documentation and financial understanding

• Reaching more clients through effective backend systems

• Key metrics and numbers for business growth

• Automations, systems, and hiring contractors for efficiency

• Focusing on client results and happiness

• Utilizing surveys and conversations for client progress

• Taking breaks and avoiding burnout

• Time management tactics and using timers for focus

• Setting clear annual, quarterly, and weekly goals

• Strategies for effective planning to support scaling efforts

In this weeks video, I dive into the essential aspect of growing your online dietitian business, understanding your finances. 

As an online dietitian, financial awareness is crucial for making strategic decisions, hiring, and preventing burnout. The first step involves diligently tracking your income and expenses, even on a simple Excel sheet. Knowing your numbers empowers you to set realistic budgets and make informed decisions for business growth. 

Additionally, being financially savvy opens the door to increasing your pricing strategically, ensuring you're adequately compensated for your services. I share how this knowledge supports making impactful decisions, from hiring to cutting costs, ultimately fostering confidence and success in your online dietitian journey.

What you will learn from watching this weeks video:

• Track your income and expenses, even on a simple Excel sheet.

• Understand the importance of setting a budget to make informed business...

In this video, I break down the pros and cons based on my four years of experience in working in this specialty as a registered dietitian. Pediatric nutrition allows you to make a significant impact on a child's life, shaping their dietary choices and positively influencing their family. The niche is in high demand, providing opportunities for growth and expertise.

What you will learn from watching this weeks video:

• Pediatric nutrition involves meeting a child's wellness needs through dietary choices.

• Pros include making a positive impact, high demand in the market, and flexibility in online practice.

• Cons encompass communication barriers, challenges with parental involvement, and the need for constant learning.

• Building long-term relationships and navigating obstacles contribute to the rewarding aspects of specializing in pediatrics.

Building a private practice as a dietician can be an incredible journey. You’re able to work a flexible schedule, make your own hours, and maintain the work/life balance you’ve been craving. And without question, the best part of being a private dietitian is helping others live better lives!

However, stepping into private practice means taking on logistical and administrative challenges that are typically handled by dedicated staff in larger healthcare institutions. Going to work won’t be as simple as just seeing your clients and giving them the best care possible. Being a business owner means managing every aspect of a client’s experience, and the details you didn’t go to school for can quickly become overwhelming.

Fortunately, there are many dietitian apps to use with clients out there that can add a lot to any dietitian’s practice. The right choice can make scheduling a breeze, support client interactions and habits, and even help you market...